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SCORES Baltimore Reaches 80,000 U2 Fans

June 22, 2011 by | Bootcamp Lights

Scores Baltimore

Baltimore, MD -- A record crowd of over 80,000 were on hand Wednesday evening to see U2 perform on a 360 degree round stage at M&T Bank Stadium.

Just minutes before the band took the stage, the crowd was seen gazing into the sky at what appeared to be a helicopter – hovering above the sold out stadium.

Fans had begun cheering in anticipation of a U2 entrance, but instead were a bit taken aback as a billboard from beneath the aircraft displayed a SCORES Baltimore advertisement.

SCORES is one of the first to partner with the Bootcamp Lights – a Baltimore based media company utilizing a custom built R22 Helicopter, outfitted with a 36-foot digital billboard.

Bootcamp Lights is authorized by the Federal Aviation Administration (FAA) to fly digital advertising over metropolitan areas.

The digital out-of-home media company just launched in 2011. Co-founder of Bootcamp Lights, Kyle Benham stated, "We couldn't have been more excited to team up with SCORES. It was a great opportunity to demonstrate how we are capable of reaching areas unattainable by other forms of media."

Bootcamp Lights has a full service video production team; using the latest technology to capture campaigns in 1080p; providing clients with creative online video content which can be shared across multiple platforms.

What is Bootcamp Lights?

innovative billboards attached to helicopters

At Bootcamp Lights, we take your message, the foundation of any campaign, and we display that message directly above prime locations.

Our innovative approach reaches areas that are unattainable by other forms of media.

Advertising That Gets Results »

Police Recruitment Campaign

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"Everyone saw it and just thought it was the coolest thing. It was a great way for us to get our message out."

-- Jeremy Silbert, Baltimore Police Department

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