My Passion for New Media in Baltimore, MD

June 19, 2012 by Stephen Willingmyre, Intern | Bootcamp Lights

Growing up in Silver Spring, MD I remember sitting around the television with my family, watching commercials like “Got Milk” or “Wasuuuup?” and thinking to myself, one day I’d like to be involved in making commercials.

My background is in building engineering; throughout high school and college, I have worked as an employee for S.F. Boyko Associates.

While earning my business degree at Montgomery College, I took a required public speaking course. I remember our professor telling us, “This will be the most important course you will ever take. You will use these skills throughout your life.”

Coming from an engineering background, I was a bit skeptical, but I soon realized the importance of communication. It’s an interpretative process; from the clothes you wear to the way you walk – you’re always communicating a message.

After receiving my associate’s degree, I transferred to University of Maryland where I am preparing to graduate in August with my degree in Communications after completing an internship with local advertising agency, Bootcamp Lights.

With the current economy, I have seen many businesses constrain individuality. Creating new advertising campaigns is an outlet that enables me to think abstractly. There aren’t many boundaries within advertising; we do whatever it takes to get results.

There is so much growth potential in new media. Literally, hundreds of billions are spent every year on advertising in the US alone.

I am hungry to learn the ins and outs of the advertising/marketing field. I want to know what it is really like to pitch a campaign to a client. I hope to gain contacts and make relationships with people that will be long lasting. Surrounding myself with the right people is an important aspect in the professional world.

Thanks for taking the time to get to know me. I am excited to spend the summer here at Bootcamp Lights and I can’t wait to check back in with my next blog!